The Founder Set

After this, the AI stops generating generic founder advice ("focus on PMF!") and starts running the actual decisions: offer design, price-setting, pitch shaping, deliberate go/no-go calls.

Who this is for

Solo founders and early teams making the inside-the-head calls — what to charge, what to build next, what to say to investors, what to ignore. You've gotten generic YC-flavored advice from every AI you've asked. You want it to interrogate your situation specifically and give you a real answer.

Before — default Claude, prompt: "What should I price my SaaS at?"

"Most early-stage SaaS prices in three tiers: $9 (starter), $29 (pro), $99 (business). You can also try usage-based pricing. Make sure to A/B test! Look at competitors. Don't forget to talk to customers."

Generic. Cites no specifics about YOUR offer. Three tiers as default because every SaaS does three tiers.

After — same prompt, with Founder Set installed (price-the-offer)

Q: What's the offer? (one-sentence description)
Q: Who's the target customer?
Q: What's their alternative? (free DIY / competitor / status quo)
Q: What's the unit economics? (CAC, gross margin per unit)
Q: What gate do they pass through first — free trial, demo, direct?
[three more questions about willingness-to-pay signals]

"Price at €39/month. Single tier. Here's why:
- Mid-tier marketing agencies (your target) currently pay €120/month for the closest alternative.
- Gross margin at €39 is 78% — comfortable.
- Free trial is the right gate. Low commitment; you have time to show value before they decide.
- Three tiers would hurt you here. The buyer doesn't know enough about your product to self-select, and tier-comparison friction kills conversion at your stage.
- Reconsider in 3 months once you have 50 paying customers and real data."

What's inside

• irresistible-offer — designs the offer: what they get, how, the guarantee, what's stacked in
• unit-economics — runs the math: CAC, LTV, payback period, gross margin per unit
• price-the-offer — sets the actual price against alternatives + willingness-to-pay signals
• investor-deck — structures the deck around the question the round is really being raised to answer
• decide-deliberately — names the decision, the options, the trade-offs, the call — before slack-asking five advisors
• founder-focus — drops the things that aren't on the path, names what is

Three ways to use this

1. Paste it (any AI, 30 seconds, no install)
   Open the .md file, copy contents, paste into Claude / ChatGPT / Cursor / Perplexity with: "Read this and apply it whenever the task it describes comes up in our conversation." Done.
2. Install it (Claude Code / Cursor users)
   Drop the unzipped folder into ~/.claude/skills/ (Claude Code), .cursor/skills/ (Cursor), or your IDE's equivalent. Auto-loads next session.
3. New to AI assistants? Get Claude free at claude.ai, then use Option 1.

€24 — six skills · sum of parts €42