conversion-audit

After this, the AI returns prioritised, specific conversion fixes — not "try a different button color" — across the seven dimensions that actually move the needle.

For founders staring at a page that isn't converting and getting useless "add more testimonials" feedback.

Before: "Audit my landing page for conversion issues"

"Looks good overall. A few suggestions:
- Make the CTA more prominent.
- Add testimonials.
- Try a different headline.
- Reduce the form fields."

After: "Audit my landing page for conversion issues"

"Three issues ordered by impact:

1. HIGH — Hero subheading buries the value prop. Currently 'The most powerful X for Y.' Rewrite to lead with the outcome the buyer actually wants. Test against 2 alternatives.

2. HIGH — CTA copy is 'Get started' (intent-vague). Change to 'Start the 14-day trial' (intent-specific). +20-30% expected.

3. MEDIUM — Form asks for company size and use-case BEFORE email. Two questions of friction before the smallest commitment. Move them post-signup.

Skipping: button color (negligible), testimonial section (you already have 3 above the fold), social proof badges (you already have 4)."

Use when

• a page isn't converting
• the user shares a URL and asks for feedback
• bounce is too high

Three ways to use this

1. Paste it (any AI, 30 seconds, no install)
   Open the .md file, copy contents, paste into Claude / ChatGPT / Cursor / Perplexity with: "Read this and apply it whenever the task it describes comes up in our conversation." Done.
2. Install it (Claude Code / Cursor users)
   Drop the unzipped folder into ~/.claude/skills/ (Claude Code), .cursor/skills/ (Cursor), or your IDE's equivalent. Auto-loads next session.
3. New to AI assistants? Get Claude free at claude.ai, then use Option 1.

€7