{"product_id":"the-founder-set","title":"The Founder Set","description":"\u003cp\u003eAfter this, the AI stops generating generic founder advice (\"focus on PMF!\") and starts running the actual decisions: offer design, price-setting, pitch shaping, deliberate go\/no-go calls.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this is for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSolo founders and early teams making the inside-the-head calls — what to charge, what to build next, what to say to investors, what to ignore. You've gotten generic YC-flavored advice from every AI you've asked. You want it to interrogate your situation specifically and give you a real answer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBefore — default Claude, prompt: \"What should I price my SaaS at?\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cpre\u003e\u003ccode\u003e\"Most early-stage SaaS prices in three tiers: $9 (starter), $29 (pro), $99 (business). You can also try usage-based pricing. Make sure to A\/B test! Look at competitors. Don't forget to talk to customers.\"\n\nGeneric. Cites no specifics about YOUR offer. Three tiers as default because every SaaS does three tiers.\u003c\/code\u003e\u003c\/pre\u003e\n\n\u003cp\u003e\u003cstrong\u003eAfter — same prompt, with Founder Set installed (price-the-offer)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cpre\u003e\u003ccode\u003eQ: What's the offer? (one-sentence description)\nQ: Who's the target customer?\nQ: What's their alternative? (free DIY \/ competitor \/ status quo)\nQ: What's the unit economics? (CAC, gross margin per unit)\nQ: What gate do they pass through first — free trial, demo, direct?\n[three more questions about willingness-to-pay signals]\n\n\"Price at €39\/month. Single tier. Here's why:\n- Mid-tier marketing agencies (your target) currently pay €120\/month for the closest alternative.\n- Gross margin at €39 is 78% — comfortable.\n- Free trial is the right gate. Low commitment; you have time to show value before they decide.\n- Three tiers would hurt you here. The buyer doesn't know enough about your product to self-select, and tier-comparison friction kills conversion at your stage.\n- Reconsider in 3 months once you have 50 paying customers and real data.\"\u003c\/code\u003e\u003c\/pre\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ccode\u003eirresistible-offer\u003c\/code\u003e — designs the offer: what they get, how, the guarantee, what's stacked in\u003c\/li\u003e\n\u003cli\u003e\n\u003ccode\u003eunit-economics\u003c\/code\u003e — runs the math: CAC, LTV, payback period, gross margin per unit\u003c\/li\u003e\n\u003cli\u003e\n\u003ccode\u003eprice-the-offer\u003c\/code\u003e — sets the actual price against alternatives + willingness-to-pay signals\u003c\/li\u003e\n\u003cli\u003e\n\u003ccode\u003einvestor-deck\u003c\/code\u003e — structures the deck around the question the round is really being raised to answer\u003c\/li\u003e\n\u003cli\u003e\n\u003ccode\u003edecide-deliberately\u003c\/code\u003e — names the decision, the options, the trade-offs, the call — before slack-asking five advisors\u003c\/li\u003e\n\u003cli\u003e\n\u003ccode\u003efounder-focus\u003c\/code\u003e — drops the things that aren't on the path, names what is\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThree ways to use this\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePaste it (any AI, 30 seconds, no install)\u003c\/strong\u003e\u003cbr\u003eOpen the .md file, copy contents, paste into Claude \/ ChatGPT \/ Cursor \/ Perplexity with: \"Read this and apply it whenever the task it describes comes up in our conversation.\" Done.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstall it (Claude Code \/ Cursor users)\u003c\/strong\u003e\u003cbr\u003eDrop the unzipped folder into \u003ccode\u003e~\/.claude\/skills\/\u003c\/code\u003e (Claude Code), \u003ccode\u003e.cursor\/skills\/\u003c\/code\u003e (Cursor), or your IDE's equivalent. Auto-loads next session.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew to AI assistants?\u003c\/strong\u003e Get Claude free at claude.ai, then use Option 1.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e€24 — six skills · sum of parts €42\u003c\/p\u003e","brand":"SkillKeep","offers":[{"title":"Default Title","offer_id":57712469934415,"sku":null,"price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/4621\/3199\/files\/founder-set.png?v=1779017332","url":"https:\/\/www.skillkeep.io\/products\/the-founder-set","provider":"SkillKeep","version":"1.0","type":"link"}